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PHILADELPHIA, PA — Mark Lamplugh, a seasoned marketing executive and CEO of South Jersey Treatment Management Company, has launched his latest book, The AI Marketing Playbook. Published by Stylus Publishing, this …
Unlocking Marketing’s Future: Mark Lamplugh’s ‘The AI Marketing Playbook’ Transforms Strategies with AI Innovation Read More
In today’s competitive business landscape, understanding consumer behavior is critical for success. Businesses that can gain deep insights into their target audience’s preferences, desires, and purchasing patterns have a significant …
Leveraging Big Data for Effective Consumer Research Read More
In the world of marketing, personalization is not just a buzzword; it’s a powerful strategy that can dramatically improve customer engagement and conversion rates. Today, consumers expect more than a …
The Power of Personalization in Direct Marketing Read More
Social media platforms have become a critical tool for businesses conducting consumer research. With over 3.8 billion people actively using social media worldwide, it’s no surprise that corporations like Coca-Cola, …
Social Media: Revolutionizing Business Consumer Research Read More
Let’s embark on a journey into the mind of the consumer, a place as mysterious as the Bermuda Triangle and as unpredictable as a toddler with a tambourine. Welcome aboard, …
Decoding the Consumer: Navigating the Mysterious Seas of Consumer Behavior Read More
Once upon a time, in a world not so far away, shopping meant walking into a store, browsing through shelves, and interacting with salespeople. Today, however, the narrative has changed …
Leveraging AI in e-Commerce: Enhancing Customer Experience and Boosting Sales Read More
Disney’s recent pivot in their marketing strategy for the Marvel Cinematic Universe (MCU) series offers a cautionary tale for businesses. The entertainment behemoth attempted to attract a new target audience, …
Balancing Core and New Customers: Lessons from Disney’s Marvel Misstep Read More
In the rapidly evolving world of advertising, data has emerged as an indispensable tool. It offers advertisers a competitive edge, enabling them to understand their audience better, personalize ads, optimize …
Harnessing the Power of Data for Enhanced Advertising Results Read More