New Basketball Tournament Set to Revolutionize College Postseason

The Basketball Cup

WILMINGTON, DE — The college basketball landscape is about to witness the dawn of a new era with the debut of The Basketball Cup (TBC) in March 2025. This innovative tournament is poised to offer Division 2, Division 3, NAIA, and NCCAA men’s and women’s teams that missed out on their national tournaments a golden opportunity to shine on a national stage.

The Basketball Cup will be a grand spectacle, featuring up to 64 men’s and 64 women’s teams. These teams will be organized into four distinct regions, reducing travel time and expenses while adding a regional competitive edge. Each region will ultimately crown its own champion, fostering a sense of local pride and rivalry.

What sets TBC apart is its unique Target Score game-ending rule. Every game will conclude with a made basket, ensuring a dramatic and thrilling finish that guarantees fans a nail-biting experience every time. This rule promises to keep the energy high and the excitement palpable until the very last second.

The tournament is the brainchild of Athledal, with CEO Leigh Gayden expressing great enthusiasm about this new venture. “We are thrilled to launch The Basketball Cup and provide an exciting new opportunity for college basketball teams across the nation,” Gayden said. “Our goal is to create a competitive, cost-effective, and thrilling tournament that highlights the talents of these student-athletes and offers fans an unforgettable basketball experience.”

Key highlights of The Basketball Cup include:

  • A focus on Division 2, Division 3, NAIA, and NCCAA men’s and women’s teams not selected for their national tournaments, ensuring an inclusive and competitive event.
  • A regional structure that minimizes travel time and expenses, ultimately crowning a champion in each region.
  • The implementation of the Target Score game-ending rule, which ensures every game ends with a made basket, adding an extra layer of excitement and uniqueness.
  • An open application process for teams or programs interested in participating, making the tournament accessible to a wide range of institutions.

The Basketball Cup is more than just a tournament; it’s a celebration of the spirit of competition and the dedication of student-athletes. With its innovative structure and game-ending rule, TBC is set to become a highly anticipated event on the college basketball calendar, bringing a new level of excitement to the postseason. Fans, athletes, and coaches alike can look forward to a tournament that not only showcases talent but also delivers unforgettable basketball moments.

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