DOWNINGTOWN, PA — Communities That Care of Greater Downingtown (CTC) has announced the commencement of its 2024 Annual Giving Campaign under the theme “Empowering Downingtown Youth.” This year’s initiative aims to raise $10,000 to support CTC’s preventive programs tailored for the youth and parents in the Downingtown area. The campaign, which began on November 1, will continue through December 31, 2024, seeking contributions to further its mission.
Amid growing concerns highlighted by the Pennsylvania Youth Survey (PAYS), which indicates that children are encountering mental health challenges as early as sixth grade, this campaign is both timely and essential. These challenges can often lead to self-medication through substance use, underscoring the critical need for CTC’s intervention programs. The funds raised will be directed toward sustaining and expanding resources aimed at preventing substance abuse while fostering mental health support and youth development.
One of the campaign’s innovative elements this year is the introduction of ROCKY, which stands for Resilient, Outgoing, Compassionate, Kind Youth. As the campaign’s new mascot, ROCKY embodies the spirit and mission of CTC in promoting resilience and positivity among young people. Throughout the campaign period, ROCKY will embark on a tour within the Downingtown community, engaging with local organizations and businesses to amplify awareness of CTC’s efforts. This initiative not only aims to raise funds but also to build a community-driven narrative around youth empowerment and mental health awareness.
ROCKY’s journey and interactions will be chronicled on CTC’s website, offering the community a chance to follow the mascot’s travels and learn more about the organization’s impact. This interactive approach is designed to foster a stronger connection between CTC and the Downingtown community, encouraging ongoing support and engagement.
As the campaign progresses, CTC emphasizes the importance of community involvement in achieving its fundraising goals and ultimately enhancing the well-being of Downingtown’s youth. By investing in these preventive and supportive measures, CTC aims to create a healthier, more resilient future for the young people it serves. This campaign underscores the crucial role of collective efforts in addressing the complex challenges faced by today’s youth.
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