PHILADELPHIA, PA — In a sweet celebration of the arrival of spring, Rita’s Italian Ice & Frozen Custard is inviting everyone to enjoy a free 6-ounce Italian Ice on Tuesday, March 19, 2024. This cool treat is a beloved tradition marking the first day of spring in the Greater Philadelphia region.
Visitors to any of Rita’s 550+ locations can choose from classic Italian Ice flavors or try out the newest addition to the menu – the SOUR PATCH KIDS Watermelon Ice, inspired by the popular sour-then-sweet candy. In an exciting twist, Rita’s anticipates giving away approximately one million cups of their classic Italian Ice throughout the day!
The SOUR PATCH KIDS Watermelon Ice will be available for a limited time starting March 19, bringing a tangy burst of watermelon flavor to Rita’s diverse menu. Guests are invited to indulge in the SOUR PATCH KIDS Watermelon Gelati, featuring the new Ice flavor, creamy vanilla Frozen Custard, and topped with a new sour watermelon topping. For a refreshing on-the-go treat, Rita’s is offering the SOUR PATCH KIDS Watermelon Ice Blender, a cool beverage that perfectly captures the sour-then-sweet watermelon flavor. This new Ice flavor can also be enjoyed across Rita’s menu of signature treats.
Linda Chadwick, President & CEO of Rita’s Italian Ice & Frozen Custard, expressed her enthusiasm for the event, saying, “Our first day of spring giveaway has become a cherished tradition with our guests. This year, we’re elevating the celebration with the exclusive launch of SOUR PATCH KIDS Watermelon Ice. We hope to see everyone at Rita’s on March 19 to enjoy a free cup of Ice on us.”
For those who crave more sweetness, Rita’s encourages downloading the Rita’s Ice app to earn rewards on purchases and receive a free small Ice just for signing up. The app, available in the Apple or Google Play stores, offers free treats, birthday rewards, exclusive app offers, and more.
Rita’s signature Italian Ice is made fresh daily on-site and is available in over 75 rotating flavors. The menu also includes creamy Frozen Custard, signature Gelati, Concretes, Frozen Coffee, Rita’s Blenders™, Milkshakes, and more.
Rita’s has been a staple in the frozen treats industry since it was founded in May 1984 by Philadelphia firefighter Bob Tumolo. Named after his wife, Rita, the brand was born out of a family recipe that includes real fruit. Over the years, Rita’s has expanded across the country, offering a happy atmosphere and setting the standard for fresh, quality-driven Italian Ice.
So mark your calendars for March 19, and join the Greater Philadelphia community in celebrating the arrival of spring with a free treat from Rita’s Italian Ice & Frozen Custard!
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