PENNSBURG, PA — Hemp-infused beverage brand Wynk™ has unveiled its largest Dry January campaign to date, titled “Dry January Doesn’t Have To Be So Dry.” This initiative promotes mindful drinking and offers consumers a refreshing alternative to traditional alcoholic beverages. With its range of zero-calorie, zero-sugar, alcohol-free drinks featuring a balanced 1:1 ratio of THC to CBD, Wynk aims to make alcohol-free socializing fun and appealing.
“Dry January is the perfect time to celebrate balance and choice while still enjoying social moments,” said Angus Rittenburg, CEO & Co-Founder of Wynk. “We’re excited to offer an alcohol-free option that combines great taste with an uplifting buzz.”
The campaign employs a multi-channel marketing strategy to connect with consumers everywhere, including online, in stores, and through creative advertising. Highlights include:
- Out-Of-Home Advertising: Wynk’s bold messaging will appear on billboards, car wraps, and digital displays in key cities such as Atlanta, Chicago, Daytona Beach, Jersey City, and Stamford.
- Retail Collaborations: Through partnerships with major retailers like Total Wine & More and Binny’s, Wynk is offering store sampling and retail-focused advertisements.
- Dry January Sweepstakes: Consumers can enter for a chance to win a $2,000 getaway package, which includes a hotel stay, waterpark tickets, and six cases of Wynk beverages.
- Promotional Bundles: Wynk is offering discounted Dry January bundles containing an assortment of drinks and gummies to encourage participation in the movement.
- Influencer Partnerships: Social media creators are sharing stories and promoting Wynk as a top-tier alcohol-free alternative.
Wynk has designed its campaign to appeal to those seeking healthier, mindful drinking habits while maintaining the joy of shared experiences. With product availability and consumer interest at an all-time high, the initiative bolsters Wynk’s position as a leader in the alcohol alternative market.
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