LANCASTER, PA — Wedding expos across the U.S. are experiencing a strong revival in 2024, with attendance rising by 25% to 50% at many events compared to last year. This trend reflects the growing demand among couples to connect with wedding vendors in person and enjoy the hands-on planning experience that expos offer.
“Wedding expos are making a solid comeback across the country,” said Marc McIntosh, Director at Team Wedding Marketing. “These events provide engaged couples a personalized wedding shopping experience that online resources simply can’t match.”
Some events have even surpassed pre-pandemic attendance levels. A November event reported a 300% jump in ticket sales compared to the previous year, reinforcing the appeal of live shows for couples seeking interactive and meaningful connections with vendors.
Event organizers are witnessing the renewed energy firsthand. Stacy Blackwell, organizer of New Mexico Wedding Expos, shared, “There’s a renewed excitement this year. Couples attend with friends and family, making wedding expos a part of their planning journey.” Similarly, Kenny Sauter of the Ultimate Wedding Expo in Louisville noted, “The energy this year was incredible. Our exhibitors are finding couples more engaged and eager to book.”
Vendor interest has also grown significantly. Joe Andretta of Plan It Expo in New Jersey expressed enthusiasm, stating, “We’re thrilled by the increased interest from vendors who want to be part of this live show resurgence.” Angeline Frame of the Greater Virginia Bridal Shows added, “Couples are increasingly drawn to the convenience and energy of these one-stop wedding planning events.”
For couples, wedding expos provide an efficient, inspiring, and fun planning experience by bringing top vendors under one roof. From florists to entertainment and décor, attendees can sample products, connect directly with professionals, and refine their wedding vision.
For vendors, the rising popularity of expos offers a chance to connect with highly motivated couples. The in-person format enables businesses to showcase their offerings in an immersive way, creating trust and memorable experiences that go beyond digital advertising.
The resurgence of wedding expos in 2024 highlights the lasting value of personal connections and the unique energy that live events bring to wedding planning.
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