LITITZ, PA — Tervis, the family-owned drinkware company, has announced Listrak as its new e-commerce marketing partner. With this collaboration, Tervis will harness Listrak’s AI-powered data platform to unify customer data, enabling the company to deliver highly personalized, cross-channel marketing campaigns via email and SMS.
The partnership will focus on tailoring engagements to customer preferences while leveraging AI-driven tools such as predictive customer segments and personalized product recommendations. Tervis aims to enhance customer loyalty, engagement, and revenue through this enhanced approach, which aligns with its diverse product offerings, including on-the-go drinkware, at-home tabletop items, and its popular Fan Shop collections.
“Listrak distinguished itself from the competition with its AI-powered NextGen data platform and its exceptional ability to act as an extension of our marketing team, driving growth and serving as a KPI-driven partner in our success,” said Amanda Pasko, eCommerce Director at Tervis. “From onboarding to implementation to campaign execution, we cannot say enough great things about Listrak’s professionalism and commitment. Everyone on the Listrak team has demonstrated that they have our best interest at heart.”
Listrak’s CEO, Ross Kramer, expressed equal enthusiasm for the collaboration. “We are thrilled to partner with the iconic family-owned brand, Tervis, to deliver cross-channel communications to their highly engaged and deeply loyal customers,” Kramer said. “Together with the Tervis team, we are curating personalized product recommendations — from the perfect on-the-go tumbler customized with a customer’s favorite sports team, to at-home drinkware that matches their decor — creating a seamless shopping experience that builds connections and drives growth.”
The partnership represents a strategic step forward for Tervis, bringing innovative marketing solutions to its operations while improving connections with its loyal customer base.
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