PHILADELPHIA, PA — Surfside, the ready-to-drink (RTD) beverage sensation owned by Stateside Brands, continues its upward trajectory as the fastest-growing brand in the adult beverage category. Closing 2024 with a staggering +360% dollar sales growth, the Iced Tea + Vodka and Lemonade + Vodka leader is poised to strengthen its dominance with new product launches and expanded strategic partnerships.
Surfside’s remarkable success has been fueled by its ability to recruit millions of new consumers and deliver a high-quality, calorie-conscious product made with vodka, real tea, and real lemonade. Its rise culminated in nearly 5 million case depletions by the end of 2024, propelling the brand into the ranks of top spirits-based RTD options in the U.S.
New Green Tea Line Extensions
Building on its momentum, Surfside will debut a Green Tea + Vodka product line in early 2025. The line includes several exciting offerings to meet growing consumer demand, such as the Green Tea Variety 8-pack featuring Mango, Peach, Half & Half, and classic Green Tea flavors. Single-flavor 4-packs, including Mango Green Tea and Peach Green Tea, bring unique taste profiles to fans, while the Half & Half Green Tea + Vodka offers a fresh twist on a classic beverage.
Surfside is also launching a new 700ml can series named “The Longboard.” Created with convenience in mind, these larger-format offerings will be available in stadium venues and convenience stores. They include fan-favorites like Iced Tea + Vodka and Lemonade + Vodka while introducing Green Tea + Vodka and Strawberry Lemonade options.
“Our team is thrilled by the overwhelming response across the country as our team worked tirelessly to keep up with exploding demand. Becoming the fastest growing brand within beverage alcohol is an incredible achievement for Surfside,” said Clement Pappas, CEO of Stateside Brands. “The launch of our new lemonade flavors this past summer increased our fanbase, and we expect continued robust growth momentum in 2025 with our new green tea line variety pack launching and Surfside products hitting the shelves of major chain stores throughout the US.”
Strategic Partnerships in Sports
Surfside’s rise extends beyond retail success to impactful sports partnerships. Already the official RTD Vodka Iced Tea and Vodka Lemonade for Minor League Baseball, Surfside further established itself as the top-selling spirits brand at Citizens Bank Park for the Philadelphia Phillies in 2023. By 2024, its partnerships included 11 professional teams across MLB, NHL, and NBA, with plans to double that number in 2025.
“When we launched Surfside, we knew we had a great tasting liquid and really tight branding; I am so proud of how the brand has performed to date,” said Matt Quigley, President and Co-Founder of Stateside Brands. “I am humbled and grateful to see our Surfside community grow to millions of fans and cannot wait to share our new green tea extensions with everyone. The cool thing is people all across America are still just finding out about Surfside for the very first time! In many ways, it feels like we are just getting started.”
Setting the Standard for RTD Beverages
With its innovative new products, expanding partnerships, and skyrocketing consumer appeal, Surfside has set itself apart as a leader in the RTD beverage category. The brand’s ability to consistently connect with both consumers and sports fans positions it as a dominant force in the market for years to come.
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