HORSHAM, PA — Sara Lee® Bread has unveiled its new Half Loaf product line, a convenient option for smaller households and busy families seeking freshness, variety, and less waste. Available in three varieties – White, Honey Butter, and 9 Grain – the Half Loaf line aims to provide consumers the flexibility to enjoy delicious bread without committing to a full loaf.
“At Sara Lee Bread, we understand that many customers in smaller households want to enjoy fresh, delicious bread without worrying about the waste,” said Nick Pitone, Senior Brand Manager at Sara Lee® Bread. “With our new Half Loaves, we’re delivering just that – delicious, high-quality bread in a smaller, more convenient size.”
Targeting households with diverse tastes, the Half Loaf line allows consumers to experiment with flavors while reducing waste. This new product format can suit a range of dietary preferences, making it easier for families to mix and match different options to satisfy everyone at the table.
Product Highlights
- Sara Lee® White Bread Half Loaf
This classic bread is perfect for everyday sandwiches, delivering the familiar soft texture and taste loyal customers love. It also provides a good source of Vitamins A, D, and E. - Sara Lee® Honey Butter Half Loaf
A sweeter option made with real honey, this variety adds a touch of indulgence for those who enjoy richer flavors. - Sara Lee® 9 Grain Bread Half Loaf
For those seeking a heartier option, this loaf is packed with wholesome grains while retaining the signature softness of Sara Lee® bread.
The Sara Lee® Half Loaf line is now available in the bread aisle of Walmart and other major grocery retailers across the country, with a suggested retail price of $2.49.
With this latest launch, Sara Lee® Bread continues to demonstrate its focus on meeting consumer needs by offering high-quality, convenient solutions for today’s households.
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