HORSHAM, PA — Sara Lee® Artesano® has introduced a new line of Hawaiian Bakery Bread and Buns, adding a tropical dimension to its existing artisanal bread products. This move reflects the company’s strategy to innovate and meet growing consumer demand for diverse flavor profiles.
The new Hawaiian variety offers both sliced bread and buns, crafted with premium ingredients. These products are free from artificial flavors, preservatives, and high fructose corn syrup. “We’re always innovating as we constantly engage with our consumers to learn more about their tastes and preferences,” said Ana Melo, Brand Manager at Artesano. “We’re thrilled to introduce our newest Artesano portfolio expansion, Hawaiian Bread and Buns, inspired by the unique flavors of Hawaii and guaranteed to take you to paradise one bite at a time.”
This launch taps into a broader trend in the food industry where consumers seek authentic and exotic flavors. The introduction of Hawaiian-inspired bread and buns aims to replicate a gourmet restaurant experience at home, thus catering to a market segment that values convenience without compromising on quality.
Sara Lee Artesano Hawaiian Bread, also marketed as Alfaro’s Artesano Hawaiian Bread in California, is available at major retailers nationwide with a suggested retail price of $4.59. The Hawaiian Buns, sold exclusively in the Southeast, are priced at $4.49.
The introduction of these new products signals Sara Lee Artesano’s commitment to innovation and market diversification. By expanding its product line to include regionally inspired flavors, the company aims to capture the evolving tastes of consumers and strengthen its position in the competitive premium bread market.
This strategic move not only broadens Sara Lee Artesano’s portfolio but also highlights its responsiveness to consumer trends and preferences. As the brand continues to explore new flavor territories, it reinforces its reputation for quality and culinary creativity, offering consumers a delicious way to experience the tastes of paradise.
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