PHILADELPHIA, PA — Rita’s Italian Ice & Frozen Custard is riding high on a wave of growth, innovation, and industry recognition as it reflects on a successful 2024. Bolstered by the opening of 39 new locations, including 10 international shops, Rita’s now boasts 575 operating locations, solidifying its presence across the U.S. and beyond.
Through strategic expansion into key states like Michigan, Ohio, Texas, and throughout the Midwest, the brand continues to strengthen its foothold in both established and emerging markets. Now celebrating over 40 years of delighting customers, Rita’s remains committed to delivering smiles through its signature Italian ice and frozen custard offerings.
“Our vision is built on driving growth in key markets, introducing innovative products, and leveraging technology to elevate the customer experience,” said Linda Chadwick, CEO of Rita’s Italian Ice & Frozen Custard. “Together, these initiatives will ensure our continued success and market leadership for years to come.”
Industry Recognition for Excellence
Rita’s Italian Ice earned national accolades in 2024, reaffirming its position as a powerhouse in both the dessert and franchising categories. The company climbed 187 spots to secure the #273 spot in the 2025 Entrepreneur Franchise 500 list and moved up 17 spots to rank #260 in the Franchise Times Top 400. These rankings highlight Rita’s steady growth, franchise appeal, and commitment to innovation in a competitive space.
Strengthening Leadership for Continued Growth
The company is also making leadership moves in 2025, welcoming two seasoned executives to its team. Lawrence Brown has joined as Chief Development Officer, bringing extensive experience from brands like Burger King and Tim Hortons. Most recently, he led franchise development as Senior Vice President at Tide Services. Brown is expected to spearhead Rita’s expansion efforts as the brand targets new markets across the country.
Additionally, Carmela Hughley has been named Senior Vice President of Marketing Insights and Innovation. Hughley, who successfully scaled operations at Madison Reed from six to 87 locations in under three years, will focus on driving consumer engagement and brand growth at Rita’s. Her expertise in operational transformation and marketing is poised to further elevate the brand’s reach and reputation.
A Bright Future for Rita’s
With steady growth, national recognition, and strategic leadership appointments, Rita’s Italian Ice & Frozen Custard is well-positioned to continue its momentum in the dessert and franchising industry. The company’s expansion to 575 locations marks a significant milestone, while its focus on innovation ensures it stays ahead of customer expectations.
“Looking forward, we remain dedicated to creating memorable customer experiences and fostering success across our franchise network,” added Chadwick. “2025 will be another exciting chapter in the Rita’s story as we expand our presence and solidify Rita’s as a leader in the frozen dessert space.”
From its sweet treats to its strategic vision, Rita’s Italian Ice continues to grow its legacy, delighting customers and partners alike with every scoop and swirl.
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