PHILADELPHIA, PA — Rita’s Italian Ice & Frozen Custard is kicking off the first day of spring with its beloved annual tradition of giving away free Italian Ice. On Thursday, March 20, 2025, guests at Rita’s 575+ locations can enjoy a complimentary 6-ounce cup of Italian Ice in a flavor of their choice, including a brand-new addition to the menu—SKITTLES® Italian Ice.
This year’s celebration promises to be bigger than ever, with Rita’s estimating it will hand out one million cups of its signature treat during the event. Guests looking for something new can try the SKITTLES® Italian Ice, which delivers a colorful, fruity flavor inspired by the iconic candy.
Adding to the excitement, Rita’s is introducing SKITTLES® POP’D as a new topping option. This tangy, freeze-dried candy provides a unique, crispy texture paired with the classic fruity flavors of SKITTLES®. Guests can add this topping to any treat for an extra burst of flavor. Both SKITTLES® Italian Ice and SKITTLES® POP’D will be available starting March 17 for a limited time.
“For over 30 years, Rita’s First Day of Spring Giveaway has been more than just a tradition—it’s a moment of pure joy and connection that marks the start of a new season with a refreshing cup of Rita’s happiness,” said Linda Chadwick, President and CEO of Rita’s Italian Ice & Frozen Custard. “This cherished day highlights the bond between Rita’s and our fans and inspires us to continue innovating with strategic new products. We’re thrilled to introduce SKITTLES® to our guests, crafted in Rita’s signature style, and welcome everyone to our shops on March 20 for a free cup of Ice on us.”
Rita’s app users also have a chance to win free Italian Ice for a year during the First Day of Spring celebration. By entering promo code “FDOS25” in the app under the “Offers” tab, participants can join the sweepstakes for a chance to be one of 30 winners. Each winner will receive 52 small Italian Ice rewards in their Rita’s app account. The promotion runs until 11:59 p.m. PT on Sunday, March 23, 2025.
With free treats, exciting new flavors, and a sweepstakes giveaway, Rita’s First Day of Spring event continues to bring smiles to fans of all ages. Mark your calendar and visit a Rita’s location on March 20 to join in the celebration.
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