PHILADELPHIA, PA — A year after embarking on a journey of revival under new leadership, Horn & Hardart, a historic restaurant known for pioneering Automat-style dining in the early 20th century, celebrates a year marked by significant achievements and a promising future.
Under the guidance of CEO David Arena, the company has made considerable strides in its mission to breathe new life into the iconic brand that had laid dormant for years. The past year saw the company recreate the Historic Automat Blend, delivering a taste of nostalgia to customers. This venture proved successful, with sales exceeding expectations and selling out twice.
In addition to reviving the beloved coffee blend, Horn & Hardart underscored its commitment to quality by printing 10,000 custom Automat boxes, ensuring that every coffee delivery is an experience worth savoring. This dedication to quality extends to preservation efforts, as the company acquired an original column of Automat windows for an exhibit last summer, and shared original recipes with customers.
The company’s product offerings expanded, adding a dark roast and integrating coffee pods into the lineup. In an effort to reach a broader audience, Horn & Hardart also increased its online distribution channels, including Amazon. This expansion was met with enthusiasm from customers who shared heartfelt stories of their experiences at the Automat, highlighting the brand’s enduring impact.
As Horn & Hardart looks to the future, it plans to continue its growth and innovation journey. A key focus is the return of the Automat. The company aims to create a smaller-scale concept that pays homage to the intimate charm of the first Horn & Hardart location. Collaborations with technology specialists are underway to develop a modern Automat experience that preserves the simplicity and beauty of the original.
Menu development is another area of focus. The company is working on creating a menu and signature items tailored to meet the preferences of today’s consumers. In addition, Horn & Hardart is exploring potential locations for its first Automat, drawing inspiration from the architectural elegance of historic Horn & Hardart locations for the interior design.
“Our growth over this last year has been made possible by the loyal friends of Horn & Hardart and the customers who have joined us on this journey,” said David Arena. “We look forward to creating new memories for generations to come.”
As Horn & Hardart celebrates its first year of renewal, it’s clear that the company is committed to upholding its legacy of quality and innovation. The revival of the Automat Coffee and the plans for restoring the beloved Automat concept indicate a promising future for this iconic brand. As it continues to evolve and adapt to the modern consumer, Horn & Hardart remains rooted in its rich history, promising a unique blend of nostalgia and innovation for years to come.
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