KING OF PRUSSIA, PA — Recovery Centers of America (RCA) has announced that Michelle Kalz will assume the role of Chief Growth Officer starting November 18, 2024. With over 25 years of experience in business development, marketing, admissions, and leadership within the behavioral healthcare field, Kalz is set to play a key role in expanding RCA’s reach and advancing its mission to save one million lives.
Her appointment underscores RCA’s commitment to increasing patient access to quality care and supporting those impacted by substance use disorder. Brett Cohen, President and CEO of RCA, praised Kalz’s qualifications and leadership style. “Michelle’s collaborative leadership style, deep industry knowledge, and proven track record of driving growth through innovative strategies make her an invaluable addition to our leadership team,” Cohen said. “Her passion for improving lives and her commitment to making high-quality care accessible aligns perfectly with our mission. We’re excited to see the impact she’ll have as we work together to bring hope and healing to more families.”
Kalz comes to RCA following her role as Chief Marketing Officer at a behavioral health company, where she led national market expansion and profitability growth through both B2B and B2C initiatives. Throughout her career, she’s held leadership roles at public, private, and non-profit behavioral health organizations, where she has crafted strategies that balance organizational growth with meaningful social impact.
Expressing enthusiasm about her new position, Kalz remarked, “I am honored to join RCA and contribute to its vital mission of helping individuals and families overcome the challenges of substance use disorder. I’ve spent my career helping organizations grow in ways that make a real difference, and I’m excited to work alongside such a dedicated team to ensure more people receive the help they deserve.”
Kalz’s appointment is a strategic move for RCA in its efforts to enhance access to treatment and bring life-saving care to more communities. Her experience and vision are expected to significantly strengthen the organization’s ability to fulfill its mission and continue its growth in the behavioral healthcare sector.
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