KING OF PRUSSIA, PA — Recovery Centers of America (RCA) has announced a multi-year partnership with the Philadelphia Eagles, establishing RCA as a Proud Partner of the NFL franchise. This collaboration brings together two organizations committed to addressing addiction and mental health issues across the nation.
The partnership will feature an outreach campaign at Lincoln Financial Field, focused on raising awareness about addiction recovery resources and breaking down barriers to treatment. RCA plans to implement a stadium-based program to educate fans and initiate conversations about mental health. Additionally, the alliance will host community events to foster connection and encourage fellowship, extending its impact beyond Philadelphia.
“This partnership represents a pivotal moment in breaking down the stigma surrounding addiction in America,” said Brett Cohen, CEO of Recovery Centers of America. “By aligning with the Philadelphia Eagles, we’re not just reaching fans—we’re creating a national platform that normalizes conversations about recovery. When a major NFL franchise stands with us in this fight, it sends a powerful message that addiction treatment is not something to hide from, but something to proudly seek out when needed. Together, we will transform how Americans view and address addiction.”
The Eagles and RCA will integrate their efforts on multiple fronts, including prominent RCA branding at Lincoln Financial Field, mentions on game day radio broadcasts, and collaboration on digital, social media, and print platforms. This combined initiative reflects a shared commitment to community well-being and advocacy for addiction recovery.
“Recovery Centers of America’s expertise in delivering individualized treatment, exceptional patient experiences, and ongoing support represents the type of community-focused partner we’re proud to align with,” said Brian Napoli, Senior Vice President, Corporate Partnerships, Philadelphia Eagles. “We welcome RCA as a Proud Partner and look forward to working together to make a positive difference in the lives of our fans and community members.”
RCA operates 12 evidence-based treatment facilities across seven states and continues its mission to help one million patients achieve lifelong recovery. This new partnership with the Eagles expands its efforts to shed light on addiction recovery and reduce stigma, making a direct impact on individuals, families, and communities alike.
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