MIDDLETOWN, DE — PowerDMARC, a leading provider of email authentication solutions, has introduced Reputation Monitoring as a new feature. This innovative tool allows domain owners to efficiently monitor their emails, domain names, and IP addresses across over 200 DNS blocklists, also known as Real-time Blackhole Lists (RBL) or DNS Blocklists (DNSBL).
Domain owners whose IPs or domains get listed on any of these DNS lists may experience reduced visibility in search engines, decreased email engagement and conversion rates, and potential damage to their brand reputation. Landing on a DNS blocklist can occur due to several reasons, including a high spam score, multiple phishing or spoofing attempts, or messages containing explicit content.
With the launch of the Reputation Monitoring feature, PowerDMARC is simplifying the process for domain owners to track and monitor the reputation of their digital assets. The feature provides a comprehensive overview of blocklisted, watchlisted, and whitelisted domains, asset grouping, and custom intervals for checks. It also offers the capability to set up personalized alerts via email, Slack, Discord, or any other webhook of choice, ensuring that users are instantly notified of any changes in their status.
Lilit Khachikyan, Product Owner at PowerDMARC, emphasized the importance of this development, stating, “Ensuring robust domain security is our top priority at PowerDMARC. With our new Reputation Monitoring feature, we are empowering businesses to vigilantly track their domain names and IP addresses across hundreds of DNS blocklists on a single interface, reinforcing their defenses against cyber threats and helping them get delisted faster.”
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