LITITZ, PA — Peter Thomas Roth, a leading name in prestige skincare, has announced a partnership with Listrak, a top cross-channel marketing platform, to enhance its ecommerce capabilities and personalize communications with customers.
This collaboration comes on the heels of Peter Thomas Roth’s successful migration of its domains—peterthomasroth.com, junejacobs.com, and naturallyseriousskin.com—to Shopify Plus, with the support of Listrak. By leveraging Listrak’s expertise in the beauty industry, the brand aims to refine its operations and drive growth. The partnership unlocks access to Listrak’s proprietary industry benchmarks, data insights, and tools to create more tailored marketing campaigns for customers.
“We selected Listrak as our cross-channel marketing partner because of their beauty industry expertise and proven ability to act as an extension of beauty brands’ marketing team,” said Rochelle Jacobs, Managing Director of Peter Thomas Roth. “The Listrak team shares our results-oriented approach, and, like Peter Thomas Roth, Listrak is privately held, independent, and family-owned. We share common values and a powerful vision for the future of ecommerce for Peter Thomas Roth’s brands and customers.”
Listrak CEO Ross Kramer expressed equal enthusiasm for the partnership. “Peter Thomas Roth brings excellence to everything it does, from its coveted products to its world-class ecommerce shopping experience. We are proud to partner with Peter Thomas Roth to leverage Shopify data to create individualized cross-channel marketing campaigns.”
With a 30-year legacy of innovative skincare and a presence in over 30 countries, Peter Thomas Roth has cultivated a strong “cult” following of clinical skincare enthusiasts. This new partnership underscores the brand’s commitment to enhancing customer experiences and growing its digital footprint.
For the latest news on everything happening in Chester County and the surrounding area, be sure to follow MyChesCo on Google News and MSN.