FLEETWOOD, PA — Paul Fredrick, a direct-to-consumer menswear brand, has appointed Erica Lee as its new Chief Executive Officer. Lee brings extensive experience in the apparel industry and a vibrant energy to the role.
Lee joins Paul Fredrick from FullBeauty Brands, where she led the Ellos, KingSize, and Swimsuits For All brands. Her career began in retail management at Gap, Inc., before moving to Coach, where she contributed to international growth and later led North America Retail Merchandising.
“I am excited to join the team at Paul Fredrick as CEO to continue building upon the company’s long history as a brand for discerning men with an optimistic and creative sense of style,” said Erica Lee.
Neal Black, former CEO of Paul Fredrick and Jos. A Bank, will remain on the board of directors. He expressed confidence in Lee’s leadership, stating, “Erica Lee is a perfect fit for the needs of Paul Fredrick, and I look forward to working with her in my ongoing role as a Director.”
Jeff Manassero, a Board Member for Paul Fredrick, welcomed Lee’s appointment. “With her keen eye for strategy and expertise in both the apparel business and the DTC operating model, we believe she will bring dynamic leadership to a deep, savvy executive team,” he said.
The company looks forward to Lee’s fresh perspective and vision, which are expected to drive growth and lead Paul Fredrick through its next chapter. The future appears promising for this iconic menswear brand under her leadership.
For the latest news on everything happening in Chester County and the surrounding area, be sure to follow MyChesCo on Google News and MSN.