HORSHAM, PA — The Mentholatum Company marks a significant dual celebration with the relaunch of its Oxy® Acne Care brand, commemorating both its 50th anniversary and the 135th anniversary of the company itself. This relaunch introduces a modern package design and expands its product range, appealing to a new generation of teenagers.
The revamped packaging is designed to resonate with today’s youth. Recent surveys show that four out of five teenagers find the new design appealing enough to consider purchasing Oxy® products. This fresh look, along with targeted messaging, ensures that Oxy® maintains its position as a trusted name in acne care.
In addition to the new packaging, Oxy® has expanded its product line. New additions include the Oxy® Acne Care Body Wash and Sensitive Pads, which complement existing favorites like the Maximum Strength Cleanser and Vitamin C Serum. This diverse lineup promises comprehensive care for various acne types, underscoring the brand’s campaign, “Oxy® for Every Kind of Ne.”
The formulation of Oxy® products leverages Benzoyl Peroxide and Prebiotics, offering a dual approach to acne treatment that not only targets acne at its source but also fortifies the skin’s natural defenses. This strategy reinforces Oxy®’s commitment to effective, all-encompassing acne care that caters to different skin types and needs.
As Oxy® celebrates these milestones, its refreshed approach and product innovations continue to provide effective solutions to help teenagers manage acne confidently.
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