WILMINGTON, DE — Onfolio Holdings Inc. (Nasdaq: ONFO, ONFOW) announced this week that its subsidiary, RevenueZen LLC, has acquired the business assets of First Page Strategy, a content marketing and SEO firm, for a nominal cash payment and a revenue share agreement over the next 36 months.
First Page Strategy’s team will continue their roles within RevenueZen, integrating their expertise into the broader business unit.
Onfolio CEO Dominic Wells emphasized that this acquisition is part of a broader strategy to drive the company towards profitability. “This first acquisition is one of the smallest, but it will have an impact on that path to profit,” said Wells.
Founded in 2016, First Page Strategy quickly gained a reputation for driving significant growth for clients like Incfile and Expensify. In Q1 2024, the company reported $190k in revenue, projecting an annualized revenue run rate of $760k.
RevenueZen, launched in 2017, provides B2B marketing services including SEO, social media strategy, content marketing, and outbound sales consulting. The firm boasts high search engine rankings, reflecting its strong standing in the industry.
By acquiring First Page Strategy, RevenueZen anticipates cost savings and enhanced client relationships. The integration of First Page Strategy’s assets into RevenueZen’s platform is expected to streamline operations and strengthen market positioning.
Rocky Pedden, CEO of RevenueZen, expressed enthusiasm about the new addition. “The FPS team has a terrific track record of building successful SEO campaigns for their clients and brings a wealth of experience to our organization,” Pedden said. He added that the acquisition allows RevenueZen to deepen its commitment to delivering modern, effective marketing solutions to B2B demand generation leaders.
This move is anticipated to not only bolster RevenueZen’s service capacity but also provide additional revenue streams for Onfolio by redirecting outsourced work back to the company’s portfolio firms.
The acquisition signifies a strategic alignment aimed at optimizing resources and expanding market influence. By incorporating First Page Strategy’s expertise and client base, RevenueZen positions itself to enhance service offerings and achieve sustainable growth. For Onfolio, this acquisition marks a step forward in its quest for profitability and market leadership.
For industry observers, this development highlights the growing trend of consolidation in the marketing sector. Companies are increasingly looking to mergers and acquisitions as a means to expand capabilities and capture greater market share. As RevenueZen and First Page Strategy unite, the combined entity is poised to deliver more comprehensive and impactful marketing solutions to its clients.
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