FORT WASHINGTON, PA — Office Practicum has announced the rollout of SocialSavvy, an innovative social media management tool designed specifically for pediatric practices. The platform aims to streamline the delivery of trusted health information to families, improving both engagement and visibility with minimal effort required from practices.
SocialSavvy’s key features include automated posting of pre-curated, reliable medical content, fully customizable schedules, and options to share original content. By eliminating the time-consuming task of creating and coordinating social media strategies, pediatric practices can now reach families on the platforms they use daily, fostering stronger connections and promoting health within their communities.
“Pediatric practices often don’t have the time, design expertise, or resources to communicate effectively with their families via social media,” explained Dan Feiten, MD, Chief Medical Officer of Office Practicum. “This often leads to a social media strategy that is sporadic and poorly coordinated. Our AI-enabled platform automates your social media, providing custom curated content to your families in a relevant and timely way, giving you more time to focus on patient care.”
Strategic Partnership to Drive Innovation
Office Practicum collaborated with Social Cascade, a leader in health literacy technology, to bring SocialSavvy to life. This partnership combines Office Practicum’s expertise in pediatric practice management with Social Cascade’s advanced AI capabilities to create a seamless, powerful tool for social media management.
“Social Cascade is thrilled to join forces with Office Practicum,” said Scott McQuiggan, Ph.D, Co-founder & CEO of Social Cascade. “This collaboration will provide pediatricians with a seamless and powerful AI solution that allows them to connect with their patients online and share credible information with ease, ultimately fostering healthier communities.”
Lucy Kosturko, Ph.D, Co-founder & Chief Product Officer at Social Cascade, echoed this sentiment. “We’re excited to help pediatric practices unlock the full potential of AI and social media through this partnership. Together, we’re enabling these practices to thrive while making a profound impact on the health and well-being of their communities.”
Transforming Patient Engagement
SocialSavvy addresses the modern need for pediatric practices to meet families where they are—on social media. Unlike websites that require users to actively seek out information, the platform ensures families receive important health content conveniently in their feeds. By leveraging advanced automation and curated content, SocialSavvy is poised to help practices strengthen relationships and extend their reach in a fast-paced digital age.
Looking Ahead
With its intuitive features and collaborative design, SocialSavvy has the potential to revolutionize how pediatric practices engage with their communities. By simplifying social media management and delivering valuable health education with minimal effort, the platform underscores Office Practicum’s commitment to supporting practices and empowering patients.
“As the healthcare landscape evolves, tools like SocialSavvy will become essential for connecting with patients and driving healthier outcomes,” said Dr. Feiten. “We’re excited for the future and the opportunity to make a meaningful difference in the lives of families.”
By bridging the gap between healthcare and technology, SocialSavvy is paving the way for deeper, more meaningful patient relationships while fostering better community health initiatives.
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