READING, PA — OCOA, a Pennsylvania-based luxury curly hair care brand, has made a notable entrance into Urban Outfitters. This launch signifies a milestone as OCOA becomes the first curly hair care line from Pennsylvania to be featured at the prominent Philadelphia retailer.
OCOA’s mission is to end hair assimilation by embracing the unique beauty of curly hair with ingredients inspired by the Dominican Republic. The brand draws from its cultural heritage to craft products that empower individuals to celebrate their natural curls.
“We are incredibly proud to partner with Urban Outfitters for our first major online distribution expansion,” said Nicol Varona Cancelmo, Co-founder of OCOA. “This collaboration represents an opportunity to bring our Dominican-inspired curly hair care products to a wider audience, especially as we enter the back-to-school season. It’s a perfect time for students and families to discover products that truly understand and cater to the needs of curly hair.”
The debut includes OCOA’s flagship collection, featuring products like the Hydrating Curl Cream, Defining Styling Gel, Curl Care Shampoo, and Curl Care Conditioner. These items are enriched with natural ingredients such as mango butter, marula oil, avocado oil, and aloe vera, all known for their superior moisturizing and nourishing benefits.
This partnership with Urban Outfitters offers a broader platform for OCOA to reach customers seeking effective solutions that honor their natural hair texture while celebrating cultural roots.
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