BLUE BELL, PA — NorthStar Solutions Group has announced a strategic partnership with Ellysium Racing, the trailblazing electric motorsport team led by 19-year-old driver Ellis Spiezia. The collaboration aims to utilize advanced analytics and strategic insights to elevate Ellysium Racing’s digital strategy and sponsorship portfolio for the 2025 racing season.
At the core of the partnership is NorthStar’s proprietary athlete marketability methodology, which has proven successful in projects such as SportsPro’s 50 Most Marketable Athletes. By leveraging data-driven insights, NorthStar plans to enhance Ellysium Racing’s audience engagement, increase brand visibility, and align sponsorships with the team’s values of innovation and sustainability.
“Ellysium Racing’s vision to transform motorsport through electric innovation and education resonates deeply with NorthStar’s approach to strategy and execution,” said Chris Collins, President of NorthStar Solutions Group. “This partnership is about more than just data; it’s about creating opportunities for growth—whether that’s expanding sponsorships or delivering next-generation fan experiences that inspire a sustainable future in racing.”
Ellis Spiezia, already making waves across the U.S. and Europe as the first driver of his kind to focus exclusively on electric racing, also expressed enthusiasm about the partnership. “On the race track, data can reveal micro-insights that lead to massive performance improvements. Working with NorthStar this season will give us the same leverage off-track, making sure we’re giving fans what they want and sponsors what they need,” said Spiezia.
Beyond racing, Ellysium is committed to inspiring the next generation of innovators through media, education, and gaming initiatives. The partnership will also include collaborative content creation, sponsorship acquisition, and a case study showcasing the application of NorthStar’s advanced analytics tools.
This collaboration aims to not only improve the performance of Ellysium’s racing team, but also to showcase NorthStar’s capabilities in data analytics and provide valuable insights for other industries outside of motorsports.
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