LANGHORNE, PA — NEXGEL, Inc. (NASDAQ: NXGL) has announced a strategic collaboration with James Maslow, the former Big Time Rush band member, to promote Silly George’s innovative eyelash collection. Maslow, known for his multifaceted career in entertainment and business, lends his influence to this venture, highlighting Silly George’s pioneering beauty products.
James Maslow’s impressive background includes a successful music career with Big Time Rush, notable roles in independent films, and appearances on popular TV shows like Dancing with the Stars and Celebrity Big Brother. His entrepreneurial mindset and dedication make him an ideal ambassador for Silly George’s cutting-edge products.
The partnership aims to leverage Maslow’s charisma and reach through a robust social media campaign. Exclusive content featuring Maslow will spotlight the new lash collection, which aligns with Silly George’s mission to empower individuals through beauty.
Adam Levy, CEO of NEXGEL, remarked, “We are thrilled to partner with James Maslow. His charisma and influential presence are well aligned with our brand’s vision of empowering individuals through beauty. The content also leverages the family aspect, as James is my nephew, and this has really resonated with his fans. This partnership is exciting, and we are eager to showcase our latest collection while bringing a new level of innovation and elegance to the world of eyelashes.”
Silly George offers a comprehensive line of eye and eyelash products, including its newly launched Pop-On Lashes. These non-toxic, long-wear eyelash extensions are designed for easy application and removal, lasting up to ten days. The collection caters to various styles, from natural to glamorous, ensuring comfortable, long-lasting wear with a voluminous finish. Predominantly sold direct-to-consumer and on Amazon across several countries, Silly George continues to innovate in the beauty sector, reaching diverse audiences worldwide.
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