PHILADELPHIA, PA — Mom Your Business (MYB) has announced the launch of Fractional, a program designed to provide small businesses with access to cost-effective, part-time fractional executives and essential resources to drive sustainable growth.
Fractional executives serve as part-time C-Suite-level consultants in critical areas such as finance, marketing, operations, and technology. This innovative approach offers small businesses the strategic expertise they need without the expense of full-time executive hires.
“We understand that scaling a business requires more than just knowledge—it takes execution,” said Tanya Morris, CEO of Mom Your Business. “Fractional will provide entrepreneurs with the strategic expertise they need to grow sustainably. By connecting small business owners with experienced fractional executives, we’re giving them access to the people and insights they need to grow and create jobs.”
The program, backed by funding from JPMorgan Chase, equips participants with customized business support, including expert-led virtual sessions and executive coaching. Each business owner undergoes an assessment to identify the ideal fractional consultant for their needs, leading to actionable solutions like streamlined operations, improved financial strategies, enhanced systems, and strategic growth plans.
Fractional also partners with LaunchPad, a workforce development initiative preparing students from underrepresented groups for careers in tech. LaunchPad participants assist businesses with key tasks such as logistics, website updates, and social media management.
“At MYB Fractional, we believe access to executive-level expertise shouldn’t be a barrier to small business growth,” said Devon T. Horace, Program Coordinator. “Our partnership with J.P. Morgan allows us to expand our impact, providing entrepreneurs with the strategic support they need to build sustainable businesses. Whether it’s financial planning, marketing strategies, or operational improvements, we are committed to equipping small business owners with the tools for success.”
With Fractional, MYB is delivering a vital resource to the region’s small business community, empowering entrepreneurs to scale their ventures effectively and sustainably.
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