TREVOSE, PA — Mini Melts USA is making its signature treats more accessible than ever through a new distribution partnership with Royal Farms. Mini Melts will be available at nearly 300 Royal Farms locations across seven states, including Delaware, Maryland, New Jersey, North Carolina, Pennsylvania, Virginia, and West Virginia. This marks a significant expansion for the brand within the convenience store sector, bringing its fun, frozen offerings to the forefront of on-the-go snacking.
Dan Kilcoyne, president and CEO of Mini Melts, sees the partnership as a perfect match. “As Mini Melts continues to grow its presence in the convenience retail space, partnering with a brand like Royal Farms is a natural fit,” he shared. “Both of our brands are committed to quality, innovation and delighting customers, and we’re excited to introduce Mini Melts to even more consumers looking for a fun and delicious frozen treat during their daily routines.”
A Sweet Addition for Royal Farms
Royal Farms, known for its high-quality food and steadfast customer service, is welcoming Mini Melts with open arms to enhance its grab-and-go offerings. Eric Price, director of retail operations at Royal Farms, emphasized the value this partnership brings to customers. “We’re always looking for new ways to enhance the Royal Farms experience, and Mini Melts are a fantastic addition to our lineup of grab-and-go treats available year-round,” Price stated. “Their creamy taste and bite-sized fun make them a great choice for customers of all ages. We’re excited to offer this refreshing snack to make every visit to Royal Farms even sweeter.”
Each Royal Farms store will feature Mini Melts-branded grab-and-go freezers stocked with six fan-favorite flavors, offering customers an enticing bundled price of two for $7.00. The kiosks are strategically positioned to provide customers with effortless access to Mini Melts, whether they’re fueling up on a road trip or stopping by for a snack break.
Driving Growth in the Convenience Store Market
For Mini Melts, this collaboration represents a key milestone in its strategy to expand within the convenience store market. Known for its unique flash-frozen technology and creamy texture, Mini Melts has seen substantial growth, solidifying its reputation as a top player among frozen novelty brands.
Mini Melts’ growing footprint in more than 35,000 retail locations nationwide, coupled with its continued recognition as a Bain & Company Insurgent Brand, highlights its success in driving sales velocity and consumer satisfaction. Notably, the brand boasts three of the top five ready-to-eat frozen novelty items, underscoring its strong performance within the category.
This latest partnership with Royal Farms reflects Mini Melts’ commitment to meeting customers where they are and delivering a convenient, indulgent treat that fits seamlessly into their busy lives. With spring travel season in full swing, this rollout couldn’t come at a better time.
A Perfect Treat for Life on the Go
Mini Melts’ vibrant branding and bite-sized ice cream are designed to delight. Whether it’s a quick stop to cool off on a warm day or a spontaneous treat to keep the road trip laughs going, these frozen morsels deliver a playful, satisfying experience. Their appeal spans generations, making them an ideal addition to the Royal Farms lineup for customers seeking a moment of joy in their daily routine.
With its sights set on continued growth and customer delight, Mini Melts remains a force to watch in the frozen novelty market. By joining forces with Royal Farms, the brand is poised to bring its signature spoonfuls of fun to even more people – one roadside stop at a time.
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