WILMINGTON, DE — Longbottom & Co. is fortifying its position in the U.S. beverage market through a series of strategic initiatives, including the appointment of Tara O’Brien as CEO Americas, a refreshed packaging design for its signature Virgin Mary Bloody Mary Mix, and a new sales partnership with Elohi Strategic Advisors (ESA).
Tara O’Brien brings over 15 years of experience in Consumer Packaged Goods (CPG) and the startup sector to her new role, promising to drive Longbottom & Co.’s growth across the Americas. Having joined the company in March 2024 as General Manager, Sales, O’Brien quickly demonstrated her leadership and strategic capabilities, earning her elevation to CEO Americas. “Tara’s arrival marks a significant step forward for Longbottom & Co. in the U.S. as we stride towards becoming a global powerhouse in the beverage industry,” said Ed Bathgate, founder of Longbottom & Co.
Under O’Brien’s leadership, the company aims to expand its market share and strengthen its presence in North America. “I am thrilled to represent Longbottom & Co. as CEO Americas,” O’Brien stated. “I’m excited to join such an entrepreneurial team and be part of conquering the beverage market, one perfectly spiced ‘Mary at a time.”
Longbottom & Co.’s Virgin Mary, noted for being the first premium tomato drink in its category, has undergone a packaging redesign. The new look emphasizes a tomato-forward aesthetic with contemporary appeal, keeping the playful queen with the signature red smudge on her lips at its core.
The partnership with ESA is set to enhance distribution efforts, bringing Longbottom & Co.’s offerings to U.S. foodservice operators. “Longbottom & Co. Virgin Mary gives operators just the answer they need to address today’s elevated beverage trends, both as a premium mixer and a non-alcoholic mocktail,” said Stephanie Lind, Founder of ESA. The mix’s versatility extends beyond beverages, offering use in sauces, soups, and entrees.
Longbottom & Co. continues to innovate with its products, offering a gluten- and GMO-free Virgin Mary that appeals to health-conscious consumers seeking high-quality beverage experiences. Available in a new 7.5oz single-serve can and a 1-liter PET bottle, the products are distributed in select U.S. markets through Breakthru Beverage Group, with plans for further expansion underway.a
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