LITITZ, PA — Listrak has announced the successful launch of the first Rich Communication Services (RCS) marketing campaign in the United States. Partnering with heritage brand Dooney & Bourke, the campaign demonstrated the potential of this advanced messaging technology, achieving over double the revenue per send compared to traditional SMS/MMS campaigns.
RCS, with more than a billion active users worldwide, enables brands to deliver interactive and multimedia-rich messages directly through a mobile device’s messaging app. By using features like verified sender information and user-friendly interaction tools, RCS elevates customer engagement and provides a more dynamic communication experience.
The campaign, titled “12 Days of Dooney,” targeted subscribers using carriers with RCS compatibility during the 2024 holiday season. The collaboration included Listrak and global cloud communications platform Infobip, ensuring a seamless rollout.
“A new era in messaging is here, as RCS will transform creatively how brands communicate with customers, driving a more personalized experience,” said Jamie Elden, Chief Revenue Officer at Listrak. He applauded Dooney & Bourke’s agility and innovation, noting their early adoption as a significant advantage during a competitive holiday season.
Dooney & Bourke also emphasized the value of innovation in its strategy. “At Dooney & Bourke, constant evolution and commitment to quality and performance is ingrained in everything we do,” said Dave Burbine, Senior Director of Ecommerce. “Listrak’s ability to provide early access to RCS gave us a unique opportunity to differentiate our brand while staying true to our commitment to inspire and engage customers.”
Ivan Ostojić, Chief Business Officer at Infobip, highlighted the broader impact of RCS. “This is proof that business communication is rapidly evolving. With RCS, enterprises won’t just push messages to customers — they’ll engage through interactive, personalized, and seamless experiences. We’re proud to partner with Listrak and Dooney & Bourke to lead this messaging revolution.”
With its ability to enhance interaction, modernize text messaging, and boost conversion rates, RCS represents the future of brand-to-consumer communication. Through this campaign, Listrak and Dooney & Bourke have showcased its potential to transform marketing engagement in the U.S. market.
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