RADNOR, PA — Lincoln Financial Group (NYSE: LNC) has introduced a comprehensive grief support service for Group Life insurance beneficiaries, aiming to ease the burden of loss beyond just financial aspects. This initiative, in partnership with Empathy, provides personalized assistance to help families manage both logistical and emotional challenges following a loved one’s death.
The service addresses the often overwhelming tasks that accompany loss, such as estate settlement and will execution. Statistics show that families may spend over a year resolving a loved one’s affairs, dedicating up to 20 hours weekly to these efforts. Moreover, estate-related financial matters pose significant difficulties for three out of four beneficiaries, with nearly half experiencing a decline in work performance due to personal loss.
Lincoln’s partnership with Empathy ensures beneficiaries receive on-demand support tailored to their needs. This includes dedicated care managers, personalized care plans, and guidance through probate and estate settlement. Additional resources assist with practical matters like account closures and obituary creation.
Heather Deichler, Lincoln’s Group Protection Head of Product and Underwriting, emphasized the company’s commitment to holistic support, stating, “We are committed to being there for our customers and their families, especially when they need us most.” The aim is to expedite claim resolution while offering ongoing emotional and administrative support.
By integrating Empathy’s services, Lincoln Financial Group aims to provide comprehensive care, helping beneficiaries focus on what truly matters during difficult times.
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