RADNOR, PA — Lincoln Financial Group has announced significant enhancements to its financial wellness program, WellnessPATH® Marketplace, offering expanded resources to help employees manage debt, build savings, and make informed financial decisions. This one-stop shop for financial wellness benefits now includes ten tailored solutions designed to address real-life challenges that employees face at every stage of their financial journey.
Since its launch in 2023, the platform has grown to include features such as student loan support, emergency savings accounts, tax preparation discounts, homebuying resources, and pet insurance. New offerings include partnerships with organizations like Candidly to provide college savings solutions and tools to help with estate planning. These resources empower employees to take control of their financial health while giving employers a competitive edge in attracting and retaining talent.
“We’re proud of the expansion of our wellness offerings on WellnessPATH® Marketplace,” said James Reid, executive vice president and president of Workplace Solutions at Lincoln Financial. “The expansion of our partnership with Candidly, along with new solutions for tax preparation, estate planning, and homebuying, demonstrates our commitment to helping employees reach their financial wellness goals.”
Lincoln Financial’s recent data underscores the importance of financial wellness in the workplace. Finances are the top stressor for 85% of employees, and more than 80% report having some form of debt. The marketplace helps address these issues with accessible tools and resources, such as the ability for employees to compare student loan options, set up emergency savings accounts, and explore ways to pay down debt.
Additionally, employers can enhance the program by directly contributing to employees’ student loan repayments and emergency savings accounts, potentially boosting employee satisfaction and productivity. A recent Lincoln survey revealed that 93% of employees reported a positive impact when offered financial wellness resources, with 62% saying they achieved or nearly reached their financial goals.
Sharon Scanlon, Lincoln Financial’s senior vice president of Group Protection Product and Workplace Solutions Marketing, emphasized the importance of listening to client feedback. “The most impactful products are born from listening to our clients. Their input inspires solutions that address real-life challenges,” she said. “Our new WellnessPATH® Marketplace offerings were designed to promote financial resiliency and help employees thrive.”
With its expanded suite of resources, Lincoln Financial continues to demonstrate its dedication to providing innovative solutions that support employees’ financial wellness and help employers create a more satisfied, resilient workforce.
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