CONSHOHOCKEN, PA — LHL Strategies, Inc., known as Lighthouse Life, has announced the appointment of Caio Schmidt as Vice President of Marketing. This strategic hire marks a significant step in the company’s efforts to strengthen its life settlement marketing initiatives.
Caio Schmidt joins Lighthouse Life with a wealth of experience in performance marketing. Most recently, he served as Director of Performance Marketing at Shutterfly, overseeing Direct-to-Consumer marketing both domestically and internationally. His previous experience includes key leadership roles at senior-focused organizations such as Home Care Assistance and A Place For Mom. Schmidt holds an MBA in International Management from the Thunderbird School of Global Management and has completed the Harvard Business Analytics Program with distinction.
In his new role, Schmidt will spearhead marketing strategies for Lighthouse Life’s recent acquisitions, which include key marketing and life settlement assets from Settlement Benefits Association and Harbor Life Settlements. His expertise is expected to enhance the company’s multi-brand and multi-media strategies aimed at their primary demographic, seniors.
Michael Freedman, CEO of Lighthouse Life, expressed confidence in Schmidt’s capabilities, noting his extensive experience in reaching their target audience. The addition of Schmidt is poised to drive growth and innovation within Lighthouse Life’s marketing division.
Adam Lippman, Executive Vice President of Marketing and Sales Operations, echoed this sentiment, emphasizing that Schmidt’s expertise aligns with the company’s vision for future success. As Lighthouse Life continues to expand, Schmidt’s leadership is anticipated to play a pivotal role in the company’s journey forward.
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