NEW HOLLAND, PA — In a significant move aimed at bolstering its footprint in the Midwest, Keylink has announced an expansion of its distribution network through a partnership with Wolf Home Products. This collaboration will see Wolf distributing Keylink’s aluminum railing systems in Iowa, Michigan, and Wisconsin, alongside other states within the region, marking a pivotal step in Keylink’s growth strategy.
Javan Lapp, CEO of Keylink, expressed enthusiasm about the expansion, highlighting it as an extension of a fruitful relationship with Wolf in a burgeoning market. “This is a continuation of our ongoing partnership with Wolf in a thriving market, and we’re excited to see the growth that results for all of our partners,” Lapp stated. The move is poised to enhance the availability of Keylink’s railing solutions to dealers and contractors across the targeted states, further solidifying its presence in the industry.
Craig Danielson, President and CEO at Wolf Home Products, also shared his optimism regarding the deepened partnership. “We’re looking forward to furthering our partnership with Keylink to satisfy the demands of the Midwestern market,” Danielson remarked, underscoring the mutual benefits anticipated from this venture.
Keylink’s expansion is not just about widening its geographical reach; it’s also about enriching its product offerings. With innovations such as the Keylink Discovery railing series, improvements to vertical cable installations that promise 30% faster completion times, and the upcoming introduction of new rod rail infill, Keylink is reinforcing its commitment to being a comprehensive source for railing products. Drew Lebo, Keylink’s Director of Product, emphasized the company’s consolidated approach, providing dealers with a broad spectrum of options to meet customer demands without the need to liaise with multiple manufacturers.
Beyond product diversity, Keylink and Wolf are dedicated to supporting their customers through ongoing education, training, and a suite of marketing and business resources. This commitment is further evidenced by the hiring of representatives who are not only familiar with the Midwest market but are also positioned to be a vital resource for dealers and contractors in the area.
Jason Hesse, Keylink’s Midwest regional manager based in Wisconsin, assured readiness to meet the demands of the market. “We have boots on the ground and an excellent distributor partner in Wolf,” Hesse said, projecting confidence in the team’s ability to deliver superior service and support to dealers, thereby enhancing the overall supply chain efficiency.
This strategic partnership between Keylink and Wolf Home Products signifies a promising development for the Midwestern construction and home improvement sectors, promising improved access to high-quality railing systems and comprehensive support for dealers and contractors alike.
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