PHILADELPHIA, PA — Fashion District Philadelphia, renowned for its vibrant community engagement, is set to host “Paint the Mall Pink” on Saturday, October 12th. This event, orchestrated in collaboration with Philly Fashion Week, SELF(ISH) Philly, and Susan G. Komen, is dedicated to Breast Cancer Awareness Month and marks the kickoff for the 2025 Greater Philadelphia MORE THAN PINK Walk.
Taking place at the main entrance of 9th and Market from noon to 2:00 p.m., the event is free and open to the public. It promises an afternoon filled with engaging activities, including a fashion show, wellness vendors, and opportunities for raising awareness about breast health. The event features “Pink Carpet Interviews” with Miss Philadelphia Tynecia Wilson, live-streamed by SELF(ISH) Philly, and a Pink Survivor Fashion Show at 1:00 p.m. in The Cube. Emceed by CBS 3’s Natasha Brown, the show will spotlight fashion from local retailers and honor 15 breast cancer survivors from the Tri-State area.
Ryan Williams, General Manager of Fashion District Philadelphia, expressed pride in partnering with Susan G. Komen for this inaugural event. “Fashion District Philadelphia has a long history of supporting local charities and organizations,” Williams stated, emphasizing the community-centric nature of the initiative.
Taylor Kazaoka, Susan G. Komen’s Development Manager for East PA, highlighted the event’s significance, “Seeing the Fashion District pinked out is a touching way to remind everyone to be vigilant about their breast health, so we make even more progress in our efforts to save all lives from breast cancer.”
The day will also feature a variety of vendors, including Modrn Wellness, Hotworx, and Joyful Optimist, alongside pink-themed decorations and activities from establishments like Sephora and Primark. Attendees can access Susan G. Komen resources and register for the upcoming walk.
“Paint the Mall Pink” is more than just an event; it’s a call to action for the community to unite in the fight against breast cancer. By fostering awareness and encouraging early detection, the event underscores the belief that collective efforts can lead to monumental strides in the battle against this disease. Philadelphians are invited to participate, support, and strengthen the community’s resolve to end breast cancer.
For more details and the updated schedule, visit the Fashion District website. Registration for the 2025 walk is now also live at at komen.org/PhiladelphiaWalk.
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