FORT WASHINGTON, PA — Jenny Craig, the recently rejuvenated weight-loss brand under the umbrella of Wellful, Inc., has enlisted reality television star Brittany Cartwright as its new brand ambassador. The announcement comes as part of the company’s latest push to promote its home-delivery plan, which combines intermittent fasting with delicious meals for effective weight loss.
Following the birth of her son, Cartwright successfully lost 30 pounds* using the Jenny Craig program. The reality star and social media influencer, boasting 1.8 million followers, praised the brand for its convenience and simplicity. “Jenny Craig was easy-to-follow before, but now it’s even easier with meals delivered right to my door and virtual coaching,” she said, expressing her anticipation about utilizing the plan to support her health and wellness goals this year.
Stephen Mikulak, President of Wellful’s Jenny Craig and Nutrisystem brands, welcomed Cartwright’s association with the new Jenny Craig. According to Mikulak, Cartwright’s relatability, authenticity, and success story make her a perfect fit for the role. “We are confident that her story will resonate with our customers, and she will be an inspiration to individuals making the resolution to lose weight and improve their health,” he said.
The revamped Jenny Craig is built on scientific principles, offering an easy-to-follow intermittent fasting plan. The program aligns meals with the daily metabolic cycle, providing food when metabolism is optimal and encouraging a fasting break at night. On average, customers can expect to lose up to 24 pounds in their first eight weeks on the program.**
Mikulak highlighted the positive response from consumers since Jenny Craig’s relaunch, attributing much of the brand’s success to its home-delivery model. “For 2024, we are offering all the things that customers love most about Jenny Craig – the food, the structure, the program, and the coaching. The only difference is that we’re making it even easier to lose weight and get your health on track with a comprehensive plan that arrives on your doorstep every other week.”
The Jenny Craig home-delivery plan includes seven days of chef-crafted meals and desserts, as well as the breakthrough Recharge Bar, a gluten-free bar designed to curb hunger and support fasting. The program also offers online access to weight loss coaches and a customer care team available seven days a week.
As part of its commitment to simplicity and convenience, all Jenny Craig orders are sized to fit standard household freezers and delivered in two-week shipments. Customers can choose from a menu of favorites or select their own foods, all without a membership fee. With Brittany Cartwright as the new face of the brand, Jenny Craig looks set to continue its growth trajectory in the weight-loss market.
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