WILMINGTON, DE — InterDigital, Inc. (Nasdaq: IDCC) has achieved a remarkable milestone in the field of media and entertainment technology. The company’s groundbreaking research on Pixel Value Reduction (PVR) has been honored with the Society of Motion Picture and Television Engineers (SMPTE) Journal Certificate of Merit, highlighting its significant contribution to energy-efficient media solutions.
The research, spearheaded by InterDigital engineers Erik Reinhard, Claire-Hélène Demarty, and Laurent Blondé, introduces an innovative technique aimed at reducing the energy consumption of display devices. The PVR approach intelligently adjusts pixel brightness without sacrificing visual quality, providing an effective solution for energy savings in television displays, particularly during the streaming of live video content.
Lionel Oisel, VP and Head of Video Labs at InterDigital, expressed immense pride in the team’s achievement, stating, “We’re very proud of our Video team for receiving the SMPTE 2024 Journal Certificate of Merit award for their pioneering research on pixel value reduction, which represents a major breakthrough in reducing the energy consumption of display devices and can have a profound impact on the sustainability of the media and entertainment industry, and our video-driven future at large.” Oisel emphasized that the award highlights the technical ingenuity and commitment of InterDigital’s researchers in addressing critical global issues such as sustainability.
This recognition from SMPTE, a global society renowned for advancing media technology standards, reflects the profound impact of InterDigital’s work in promoting energy-aware solutions within the industry. The accolades were presented at the annual SMPTE Awards Gala, a testament to the research’s influence and potential to shape the future of media consumption.
In addition to PVR, InterDigital is exploring Deep-PVR solutions that integrate machine learning to optimize the balance between image quality and energy efficiency, tailored to specific device capabilities. This ongoing innovation reaffirms InterDigital’s leadership in developing sustainable, cutting-edge technologies that enhance media experiences while addressing environmental concerns.
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