WILMINGTON, DE — InterDigital, Inc. (Nasdaq: IDCC) has announced its participation in NAB 2025, where it will showcase its cutting-edge high-dynamic range (HDR) video streaming technologies. The exhibition, taking place in Las Vegas from April 5–9, will highlight InterDigital’s commitment to empowering broadcasters and streaming providers with advanced solutions for delivering superior HDR content at scale.
HDR technology is revolutionizing video production and distribution by offering enhanced contrast, brightness, and color accuracy, resulting in a more immersive viewing experience. InterDigital’s innovative HDR solutions allow for the seamless creation of both HDR and standard dynamic range (SDR) content within a single production workflow, addressing growing consumer demand for high-quality visuals.
Through its collaboration with Philips under the Advanced HDR by Technicolor brand, InterDigital continues to lead in the development of HDR production, distribution, and display technologies. These advancements are specifically designed to elevate live broadcasts and streaming services, bringing vibrant colors, intricate details, and remarkable contrast to life.
“The power of HDR technology has been adopted across major markets, enabling broadcasters to test and refine HDR solutions for large-scale broadcasting and streaming,” said Valérie Allié, Senior Director of Media Services at InterDigital. “We’re excited to showcase the benefits of ‘HDR Without Limits’ at NAB this year. InterDigital’s video heritage and contributions to Advanced HDR by Technicolor solutions underpin superior quality video and help broadcasters deliver exceptional content without distribution constraints.”
Key Demonstrations at NAB
InterDigital will showcase its “HDR Without Limits” approach at multiple partner booths throughout NAB, providing attendees with firsthand experiences of its technological advancements.
- ATSC’s NextGen TV (Booth #W3056): The demonstration will focus on the role of Advanced HDR by Technicolor in reshaping live sports and entertainment content through ATSC 3.0/NextGen TV networks.
- Ultra HD Forum (Booth #W4051): InterDigital will present the dynamic content conversion capabilities of Advanced HDR by Technicolor as part of the “Enhancing Available Content with UltraHD Technologies” demonstration.
- Advanced HDR by Technicolor Private Sessions (#W2675): Exclusive demos, discussions, and strategic planning sessions will be available by invitation, offering in-depth insights into InterDigital’s HDR solutions.
Central to these demonstrations will be InterDigital’s single-master HDR workflows, which provide broadcasters and content creators with dynamic, tunable workflows to optimize video quality for all audiences. These solutions also ensure seamless interoperability across production and distribution systems, equipping broadcasters with the tools to deliver consistent, high-quality HDR content without limitations.
Driving Innovation in Video Technology
InterDigital’s collaboration with industry leaders like Philips through the Advanced HDR by Technicolor initiative underscores its focus on transforming video production and distribution. By offering solutions tailored for modern broadcasting challenges, the company is enabling content creators and distributors to meet consumer expectations for premium visuals, especially for live events such as sports.
With HDR adoption accelerating globally, InterDigital’s technologies are poised to address the growing need for efficient, adaptable production workflows. Attendees at NAB 2025 will have the opportunity to witness firsthand how InterDigital is shaping the future of HDR video streaming by removing traditional barriers and empowering creators to deliver exceptional content across platforms.
InterDigital’s presence at NAB highlights the critical role its innovations play in advancing the media and entertainment industry, reinforcing its position as a leader in video streaming technology. For broadcasters and streaming providers, these advancements offer a pathway to better viewer engagement and satisfaction through unparalleled video quality.
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