CONSHOHOCKEN, PA — IKEA U.S. has unveiled The IKEA Sleepeasy, an immersive pop-up experience aimed at showcasing its new range of sleep products. This event will take place over two weekends in August in New York City, offering visitors an interactive journey through the essentials of better sleep: comfort, light, temperature, sound, air quality, and decluttering.
Guests will enter The IKEA Sleepeasy through a hidden door inside a reimagined Swedish bodega. Once inside, they will find a multi-level exhibit featuring larger-than-life interactive experiences that highlight the six sleep essentials. Throughout the weekend, attendees can enjoy live music, headphone-only discos, IKEA food, and numerous Instagrammable moments.
“With the support of our extensive life at home research and studies, IKEA offers a complete range of products to help people improve their sleep quality. The products correlate with each of the six sleep essentials and vary based on individual needs,” said Tania Moreira, Bedroom Business Manager at IKEA U.S. “The IKEA Sleepeasy is a fun way to showcase how they can sleep better with affordable and quality products.”
The event also marks the launch of IKEA’s new range of affordable sleep products. The new offerings include mattresses, comforters, temperature-regulating bedding, air purifiers, and more, all designed to enhance comfort, convenience, quality, and sustainability.
The IKEA Sleepeasy will be located at 51 Crosby Street, SoHo, New York, NY 10012. It will be open to the public from Thursday, Aug. 8 to Sunday, Aug. 11, and Thursday, Aug. 15 to Sunday, Aug. 18. The hours of operation are Thursdays through Saturdays from 11 a.m. to 9 p.m. and Sundays from 11 a.m. to 7 p.m. The event is free and family-friendly, with no entry or reservation fees required.
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