PHILADELPHIA, PA — Hearthfire Holdings has announced a strategic partnership with CubeSmart (NYSE: CUBE), a leading self-storage operator. Under this agreement, CubeSmart will take over the management of Hearthfire’s portfolio of 15 self-storage facilities, effective February 11, 2025.
The collaboration reflects Hearthfire’s dedication to delivering value to its investors while improving customer satisfaction. The transition covers 13 existing properties across Delaware, Illinois, Indiana, and Pennsylvania, as well as two pending acquisitions. By leveraging CubeSmart’s operational excellence and advanced technology, the portfolio is positioned for accelerated growth and enhanced service delivery.
“Throughout Hearthfire’s journey, we’ve maintained an unwavering focus on acting in our investors’ best interests,” said Sergio Altomare, CEO of Hearthfire Holdings. “Our relationship with CubeSmart represents this commitment to action. Their operational excellence and market leadership will help us deliver enhanced value to our investors, while we make strategic decisions that drive long-term success.”
CubeSmart’s expertise is expected to elevate the customer experience by providing increased on-site management presence and expanded service offerings. Current tenants will continue to enjoy uninterrupted access to their storage solutions while benefiting from the improvements.
As part of the initiative, several facilities will undergo upgrades, including expansions at locations in LaPorte and Plymouth, Indiana. Additionally, CubeSmart will oversee Hearthfire’s upcoming development projects in Harrisonburg, VA; Romulus, MI; and Whitehall, PA. These projects mark a significant step in Hearthfire’s growth trajectory and long-term vision.
This partnership underscores Hearthfire’s focus on innovation and investor-centered strategies. With CubeSmart’s industry leadership, the collaboration is set to drive Hearthfire’s operational success while enriching the customer experience and solidifying its position in the self-storage market.
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