HORSHAM, PA — Grupo Bimbo‘s 2024 global initiative, “The Bimbo Dream,” offered an extraordinary opportunity for 55 aspiring young soccer players from 22 countries to train with Aitana Bonmatí, a star of the Spanish national team and FC Barcelona Women. This week-long event took place at the renowned FC Barcelona facilities in Spain, reflecting Grupo Bimbo’s commitment to nurturing female talent through sports.
Building on its 2023 success in Argentina, where it helped three young girls pursue their soccer dreams, this year’s “The Bimbo Dream” selected girls aged 10 to 13 for an unforgettable experience. Participants engaged in intensive training sessions, forged new friendships, and enjoyed the unique chance to live and learn alongside Bonmatí, the campaign’s ambassador.
The young athletes hailed from prestigious programs like Barça Academy and regional soccer associations supported by Grupo Bimbo. They not only honed their skills on the field but also took part in social activities and a nutrition workshop led by FC Barcelona’s experts. Here, they learned about maintaining a healthy diet, culminating in the creation of their own “Champions Sandwich” recipes.
This initiative is part of a broader partnership between Grupo Bimbo and FC Barcelona, announced in 2022. The collaboration emphasizes promoting female talent and equality in sports, with Bonmatí playing a pivotal role as a global ambassador. Her involvement inspires the girls to break barriers and chase their dreams in soccer.
Looking forward, Grupo Bimbo plans to launch a five-part international campaign in August and September 2024. This series will capture the experiences of the 55 participants, sharing their journey and inspiring others. The installments will include “Putting the Team Together,” “Dreamers,” “Experience,” “Coming Home,” and “Global Recap.”
Grupo Bimbo’s ongoing efforts aim to support young athletes and foster a healthier, more equitable future through sports. As the company prepares for the second edition of “The Bimbo Dream” in 2025, anticipation builds for even more impactful experiences.
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