ARDMORE, PA — For the third year running, Gregory FCA, a leading public relations firm, has been recognized in the PRNEWS Agency Elite Top 100. This prestigious list identifies the top 100 most innovative PR firms globally, underlining Gregory FCA’s commitment to innovation and excellence in the industry.
“Being named to the Agency Elite Top 100 for the third consecutive year is a gratifying testament to our dedication to harnessing technology to elevate our client services and industry practices,” said Greg Matusky, CEO of Gregory FCA. “In the past year, we’ve made a strategic shift to incorporate AI into our operations, raising the bar on the speed and quality of our work. As we continue to integrate AI, we’re not just reshaping our workflow; we’re also pioneering new standards in public relations and communications.”
Over the course of 2023, Gregory FCA has embedded AI into its operational framework to enhance its capabilities, streamline workflow, and better serve clients. Under Matusky’s guidance, the firm has created AI tools like Write Release, a no-cost public tool designed to generate high-quality news releases, and Gladwrite, an internal content creation tool geared towards optimizing workflows. The company also launched a podcast, “The Disruption Is Now”, offering insights into the transformative power of generative AI.
Despite its technological advances, Gregory FCA remains committed to delivering superior service across its core competencies, including media relations, content creation, creative services, social media, investor relations, and digital marketing. The firm’s impressive client portfolio, featuring names such as M&T Bank, Morgan Properties, Allianz, and Syniverse, underscores its diverse expertise and dedication to client success.
Earning a spot in the 2024 Agency Elite Top 100 is a validation of Gregory FCA’s hybrid approach, combining AI enablement with human creativity, strategic thinking, and industry expertise. In 2024, the firm plans to continue the deployment of an array of state-of-the-art AI tools within the agency, leveraging over 30 years of public relations experience to deliver even greater value for its clients.
Gregory FCA’s recognition in the PRNEWS Agency Elite Top 100 is a testament to its innovative mindset and commitment to excellence. As the firm continues to lead the way in integrating AI into public relations, it sets a new standard in the industry, ensuring that it remains at the forefront of the rapidly evolving public relations landscape.
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