PHILADELPHIA, PA — FullThrottle Technologies, LLC has been named the winner of the “Best Advertising Measurement Platform” award in the 7th annual MarTech Breakthrough Awards program. This recognition comes from MarTech Breakthrough, a leading market intelligence organization that honors top companies, technologies, and products in the global marketing, sales, and advertising technology sector.
FullThrottle Technologies’ platform, fullthrottle.ai™, stands out with its first-party, holistic, privacy-first approach. As data privacy becomes a hot topic, marketers face challenges balancing performance with public concerns over data collection methods. “fullthrottle.ai™ distinguishes itself by offering a first-party, holistic, privacy-first platform that solves multiple marketing challenges,” said Steve Johansson, Managing Director at MarTech Breakthrough. “As the conversation around data privacy heats up, marketers struggle to navigate their performance with the public’s distaste for the collection techniques that drive it. fullthrottle.ai’s platform represents a solid bridge between both — prioritizing privacy while also allowing marketers to influence their most profitable audiences. While many claim the ‘cookieless’ label, fullthrottle.ai™ backs it up – making them a solid choice for 2024’s Best Advertising Measurement Platform.”
The core of fullthrottle.ai™ is its household-based identity resolution methodology. This technology allows marketers to identify website visitors and convert them into addressable households in real-time. The platform also features advanced media attribution methods, enabling businesses to link media campaigns to actual transactions with accuracy and transparency.
“fullthrottle.ai was built from the ground up as a true first-party data platform, anticipating the increasing importance of privacy-first marketing. By avoiding third-party techniques, our platform ensures that our marketing strategies remain ethical, effective, and fully compliant with privacy regulations,” stated David Regn, CEO of fullthrottle.ai™. “We’re grateful to be recognized by MarTech Breakthrough for two consecutive years. As marketers navigate the complexities of a cookieless future, we will remain a trusted partner in delivering measurable, long-term success.”
This award highlights FullThrottle Technologies’ commitment to innovation and privacy in the marketing sector. Their technology provides marketers with the tools needed to thrive in a rapidly changing digital landscape, ensuring both compliance with privacy standards and effective audience engagement.
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