PHILADELPHIA, PA — FullThrottle Technologies, LLC has launched SafeMatch™. This cutting-edge solution ingests household transaction data, resolving customer identities at the household level without resorting to cookies. Relying on FullThrottle’s patented technology for household address resolution, SafeMatch™ enables customers to securely link first-party purchase information with customer profiles.
The advent of SafeMatch™ comes at a critical time as signal loss presents increasingly significant challenges to the industry, particularly for smaller companies lacking the resources or tools to efficiently adapt to the evolving landscape. SafeMatch™ provides a scalable solution for household transaction ingestion, offering multi-dimensional outcome matching at both the person and product levels. Its foundation in superior parallel processing technology assures supply path optimization with swift and efficient first-party data operations, a marked improvement over traditional sequential processing.
SafeMatch™ introduces enhanced matching capabilities, enabling households to match multiple transactions per month across various household buyers. This ensures comprehensive data capture, reflecting the evolving and extended buyer journey in the post-pandemic era. With SafeMatch™, marketers can gain unprecedented insights into each customer’s path while upholding the highest standards for privacy and safety.
Designed to accommodate advertisers of all sizes navigating an intricate media and digital commerce environment, SafeMatch™ boasts a user-friendly interface that uses time-aware technology and multi-unit learning algorithms. This provides insightful data on household activities and resident density, facilitating product and household-level reporting. By connecting site visitors to attribution data later in the customer journey and over an extended period, SafeMatch™ offers more precise and actionable insights, empowering customers to fine-tune their advertising strategies and investments.
Amol Waishampayan, CPO of fullthrottle.ai, shared, “SafeMatch™ embodies our unwavering commitment to innovation, data compliance, and consumer protection. By attentively listening to our clients and partners, we’ve developed a pioneering methodology that surpasses current industry standards. SafeMatch™ is poised to transform how we understand and utilize first-party household data, making it easier for advertisers to connect exposure to sales and comprehend their customer journey at a detailed level that enables them to maximize their marketing investment return.”
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