PHILADELPHIA, PA — FullThrottle Technologies, LLC has announced the issuance of a new patent for its SafeMatch™️ technology, marking a significant leap forward in the realm of privacy-centric marketing solutions. The patent, US 12,051,083 B2, solidifies the company’s position at the forefront of developing cutting-edge techniques for connecting advertising exposures to consumer actions, all while maintaining strict privacy standards.
SafeMatch™️ technology enables fullthrottle.ai™️ to intricately connect anonymous browser sessions to user actions using unique identifiers. This sophisticated method processes anonymized session data, such as URLs visited and session timestamps, and links it to household addresses. This approach allows marketers to track the effectiveness of their campaigns and fine-tune strategies without compromising individual privacy.
This latest patent joins a series of innovations from fullthrottle.ai™️, all aimed at enhancing the efficacy of data-driven marketing in a cookieless environment. The company has previously secured patents for technologies that transform online audiences into household-level targets and measure the impact of multimedia content on consumer behavior. Collectively, these technologies underscore fullthrottle.ai™️’s leadership in developing privacy-first marketing tools that leverage first-party data.
Amol Waishampayan, Chief Product Officer at fullthrottle.ai™️, expressed the importance of this advancement, stating, “SafeMatch™️ represents a significant advancement in privacy-first technology. This patent allows us to deliver highly targeted campaigns—that take into account which impressions actually drive business outcomes—without compromising user privacy. As marketers move into a cookieless future, we’re excited to provide solutions that ensure they can continue to target their audiences effectively and responsibly.”
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