PHILADELPHIA, PA — From The Future (FTF) this week announced the appointment of industry veteran Lance Hollander as its new Chief Executive Officer (CEO). This strategic move marks a significant milestone in FTF’s growth trajectory and indicates a promising outlook for the company.
Lance Hollander, with a distinguished career that spans over two decades, is a recognized figure in the digital marketing landscape. As the former managing partner at Delphic Digital, Hollander was instrumental in the company’s substantial growth and its eventual acquisition by Hero Digital. His appointment as FTF’s CEO is expected to usher in a period of innovation and accelerated growth for the agency.
Hollander’s experience and leadership style align seamlessly with FTF’s philosophy of being “the right size” – large enough to handle extensive acquisition campaigns, yet agile enough to maintain a deep understanding of each client’s unique needs. This balance, critical in an industry often marked by a one-size-fits-all approach, allows FTF to offer personalized, results-driven strategies for its clients.
The significance of Hollander’s appointment extends beyond his impressive track record. His longstanding relationships with FTF’s managing partners, David Herscott and Neil Bar-or, offer a unique advantage. Having known and worked with both partners for over 20 years, their shared vision and collaborative dynamic promise a robust leadership team poised for success.
“Their leadership and our shared vision will set the stage for what I hope is an incredible journey ahead at FTF,” Hollander commented on his appointment.
The change in leadership at FTF could have far-reaching implications for the digital marketing industry. Hollander brings a wealth of experience in customer experience and end-to-end digital marketing, areas where FTF already excels. His strategic vision, focused on ROI-positive customer acquisition and direct-to-consumer growth, could further solidify FTF’s position as a go-to partner for businesses seeking to enhance their digital presence.
As the digital marketing landscape continues to evolve, companies like From The Future are pivotal in navigating these changes. With Lance Hollander at the helm, FTF is well-positioned to continue delivering high-quality, personalized solutions for its clients, driving growth and innovation in the industry.
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