WYOMISSING, PA — The recent launch of ESPN BET in North Carolina marks a significant expansion in the legal sports betting landscape, as the state opens its market to this rapidly growing industry. Operated by PENN Entertainment (Nasdaq: PENN), ESPN BET now extends its reach to 18 states, bringing a comprehensive sports wagering experience to North Carolina’s enthusiastic sports fans.
With the official sportsbook of ESPN going live, North Carolina residents gain access to an advanced mobile and web betting platform. ESPN BET offers an extensive range of betting markets across numerous sports and leagues worldwide. The platform caters to a wide array of betting preferences, from straight bets and cross-sport parlays to props and in-game wagering. Additionally, users can enjoy daily odds boosts, custom offers, and exclusive promotions, all while engaging with content and personalities from ESPN.
Jay Snowden, CEO and President of PENN Entertainment, expressed excitement about the North Carolina launch, the first state to debut under the ESPN partnership. “Together, we’re excited to engage with sports fans across the state and deliver an exceptional sports wagering experience,” Snowden stated, acknowledging the efforts of the North Carolina State Lottery Commission and stakeholders in establishing the new market.
Mike Morrison, Vice President of ESPN BET and ESPN Fantasy, highlighted the significance of the launch for North Carolina fans. “This marks a significant stride forward, building on the momentum from our inaugural launch in November,” Morrison said, emphasizing the unique opportunity for fans to connect with a sportsbook that carries the trusted ESPN brand.
The entry into the North Carolina market was facilitated through a strategic partnership with Quail Hollow Club, a prestigious private golf club in Charlotte known for hosting premier players and events. This collaboration not only grants PENN market access but also positions ESPN BET as the exclusive official betting operator of the Wells Fargo Championship, a PGA TOUR Signature Event scheduled to take place at Quail Hollow Club in May.
As ESPN BET expands its footprint, the move into North Carolina spotlights the growing acceptance and integration of legal sports betting within the sports and entertainment ecosystem. With the backing of the ESPN brand and the operational expertise of PENN Entertainment, ESPN BET is poised to offer an unmatched sports wagering experience to fans in the Tar Heel State and beyond.
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