WYOMISSING, PA — PENN Entertainment and ESPN have introduced a new account linking feature between the ESPN BET and ESPN platforms, providing users with a more integrated media and betting experience. This development allows fans to effortlessly track their bets—upcoming, live, and settled—through the ESPN app and ESPN.com.
This feature aims to tailor the betting experience to individual preferences by offering personalized bets and promotions based on users’ favorite sports, teams, players, and fantasy lineups. Users can activate account linking through a prompt in the ESPN BET app or by navigating the settings in the latest ESPN BET or ESPN apps, as well as ESPN.com.
“Bringing this new feature to market is an important step as we work to create a fully interconnected media and betting ecosystem between ESPN and ESPN BET,” stated Aaron LaBerge, Chief Technology Officer at PENN Entertainment. He emphasized that account linking enhances user engagement by unlocking key personalization and promotional capabilities.
Mike Morrison, Vice President of ESPN BET and ESPN Fantasy, highlighted the seamless integration, stating, “Linking ESPN and ESPN BET accounts is part of the seamless, integrated betting experience we envisioned from the start. No other company in the betting space can offer the level of personalization or interconnected experience that ESPN BET provides.”
This initiative marks the beginning of deeper integrations that promise to set ESPN BET apart in the competitive betting market.
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