PHILADELPHIA, PA — Skincare brand Eonian is bringing a fresh approach to the market with its clean, cruelty-free, and vegan formulations tailored to meet the needs of maturing skin. By focusing on simplicity, skin barrier health, and collagen support, Eonian aims to empower men and women to confidently care for their skin as they age.
The company was founded by Danielle Ruess, who drew inspiration from her personal skincare challenges. “I began having reactions to many of my favorite brands around my early 40’s. I kept trying different products to ‘fix’ my skin and became frustrated when things were not giving me the results they promised,” said Ruess.
Her search for solutions led her to dermatologists, estheticians, and eventually a cosmetic chemist, where she discovered the adverse effects of common chemicals and over-complicated skincare routines. “That’s when I realized that most of my reactions were coming from certain common chemicals, and that the six-layer routine I had been dedicated to was ruining my skin barrier,” Ruess explained.
She then partnered with a certified lab to create a product line that prioritizes what matters most for mature skin. “I worked with a certified lab to formulate something simple that would address the two things that are most important as your skin matures – skin barrier health and collagen production. If your skin is healthy, you will naturally look more vibrant,” she added.
Eonian, which translates to “ageless and enduring,” is dedicated to delivering effective, ethical products crafted in the U.S. The formulations are free from harsh chemicals, designed to be both gentle and impactful for individuals navigating the unique needs of aging skin.
By simplifying routines and emphasizing long-term skin health, Eonian is setting a new standard for skincare solutions, helping individuals to feel confident and radiant through every stage of life.
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