HORSHAM, PA — Entenmann’s® has unveiled a nationwide rebrand of its Mini Snack Cakes line, complete with updated packaging, a streamlined name change, and the addition of two new flavors aimed at younger households. Formerly known as Entenmann’s® Baker’s Delights, the rebranded snacks now prominently feature the iconic Entenmann’s logo, designed to captivate a broader audience and ensure instant recognition on store shelves.
The refreshed lineup introduces Mini Iced Chocolate Chip Snack Cakes and Mini Iced Party Snack Cakes to its portfolio. According to Richard Link, Senior Director of Marketing at Entenmann’s®, “Snackers crave convenience and variety, and our Mini Snack Cakes rebrand delivers both. We’re celebrating by launching two new flavors with delicious icing, colorful sprinkles, and a fresh new look, bringing more excitement to snack time.”
The new offerings join a roster of fan-favorites like Mini Pound Cakes, Mini Crumb Snack Cakes, and Mini Snack Pies. The latest additions comprise individually wrapped cakes designed for busy lifestyles, making them suitable for after-school treats, lunchboxes, or on-the-go snacking.
New Flavors at a Glance:
- Mini Iced Chocolate Chip Snack Cakes – Moist cake topped with white icing and chocolate sprinkles for the perfect sweet indulgence.
- Mini Iced Party Snack Cakes – A festive cake topped with white icing and vibrant rainbow sprinkles for a celebratory touch.
The updated product line with its contemporary packaging and new flavors will begin appearing at major retailers nationwide by April 2025, with a suggested retail price of $5.29 per box. Designed to combine convenience, variety, and excitement, the revamped Mini Snack Cakes further strengthen Entenmann’s® position in the snack aisle.
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