LITITZ, PA — Duluth Trading Company has announced a strategic partnership with Listrak, a leader in cross-channel marketing automation for retailers, aimed at enhancing digital interactions with its customers. This collaboration marks a significant step forward in Duluth Trading’s efforts to deliver personalized communications across multiple platforms.
After a thorough competitive review, Duluth Trading chose Listrak for its sophisticated platform, which offers ease of use and exceptional strategic support. By leveraging Listrak’s technology, Duluth Trading aims to create more tailored connections with its audience through email and mobile marketing.
Garth Weber, Senior Vice President and Chief Brand and Marketing Officer at Duluth Trading Company, emphasized the importance of this initiative, stating, “Being able to connect and communicate with our Duluth customers is always a top priority for us. We’re excited to be able to achieve this on a more personalized, individual basis through cross-channel and cross-platform marketing in partnership with Listrak.”
Ross Kramer, CEO of Listrak, expressed his enthusiasm for the partnership, saying, “We are honored to work with Duluth Trading Company to deliver timely and relevant customer communications to its deeply loyal and expansive customer base. We’re proud to partner with the future-focused marketing team at Duluth Trading as they continue to create and execute on a powerful vision for the future. By leveraging Listrak, Duluth Trading will transform the way they engage with their customers, ensuring each interaction is as personalized and powerful as their iconic products.”
This partnership is set to redefine how Duluth Trading engages with its clientele, aligning every interaction with the company’s commitment to quality and innovation. As Duluth Trading continues to grow its brand presence, the collaboration with Listrak will play a crucial role in driving customer loyalty and satisfaction through enhanced digital communication strategies.
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