COLMAR, PA — Dorman Products, Inc. (NASDAQ: DORM), a leading supplier in the automotive aftermarket sector, announced the release of hundreds of new vehicle components and assemblies this week. The addition enhances Dorman’s already extensive catalog, which boasts over 120,000 stock keeping units (SKUs), offering a broad spectrum of sales and repair opportunities across North America.
The launch includes ten new additions to Dorman’s OE FIX line, a flagship collection known for its innovative solutions that aim to improve upon original equipment manufacturer (OEM) parts by fixing common factory faults. These updates are designed to deliver enhanced performance, durability, and convenience at a fraction of the cost of dealership parts, addressing over 2,000 issues that could potentially save customers time, money, and labor.
Among the notable OE FIX innovations are an upgraded electronic throttle body for popular Chevrolet and GMC models, equipped with Dorman’s exclusive SensorShield™ technology. This innovation features a proprietary shaft seal designed to block contaminants that frequently lead to factory part failure—a common complaint among vehicle owners. Dorman asserts its role as a leader in the market with more than 150 electronic throttle bodies and associated components.
Also highlighted in the new releases is a power steering fluid cooler for select late-model General Motors vehicles, upgraded with a stacked-fin design for enhanced durability and longevity. This addition underlines Dorman’s position as one of the aftermarket’s primary sources for hundreds of fluid cooler options.
Further expanding its first-to-aftermarket portfolio, Dorman introduced an integrated trunk lid lock actuator for specific Nissan Altima and Maxima sedans, alongside high-demand products for Jeep Wrangler and Jeep Cherokee SUVs, including a shock absorber hardware kit and rear knuckles. These offerings exemplify Dorman’s commitment to providing parts and kits that meet or exceed the performance of original equipment, filling gaps in the aftermarket supply chain.
Dorman’s release also includes three turbo lines compatible with nearly two million specified Ford vehicles, strengthening one of the aftermarket’s most extensive selections of turbochargers and related parts. Additionally, an exhaust manifold hardware kit has been launched, offering a convenient purchasing solution for fleets maintaining commercial vans, trucks, and police utility SUVs.
This strategic expansion of Dorman’s catalog signifies not just growth for the company but also presents millions of new repair and replacement opportunities for customers throughout North America. By continuously analyzing vehicle-in-operation (VIO) data and third-party reports, Dorman identifies and addresses the unmet needs within the automotive repair industry, positioning itself as a vital resource for both passenger and commercial vehicle markets. This approach not only underscores Dorman’s dedication to innovation and quality but also reflects the broader trend in the automotive industry towards more sustainable, cost-effective repair and maintenance solutions.
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